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Trade Shows Tag for Aviation Companies

Trade Shows

Building Relationships & Revenue

Right now – we aren’t really having trade shows are we?

But it won’t be that way forever. Prior to the Coronavirus Pandemic, trade shows were the number one marketing channel utilized by aviation. The largest shows in the world – NBAA, MRO Americas, Osh, drew people from around the world. That type of opportunity helped to build companies (it helped build ours).

Eventually, we’ll get back to trade shows. For now, we can only do what make sense for safety and security.

Trade Show Marketing

Trade shows have three elements: the display (booth), the floor, and the “event” itself. To leverage these aspects properly and have an exceptionally useful show, you need a strategy for all three elements. If you don’t have a good strategy, then experience of “the show” is always the same: “it’s ok, we didn’t get much.” 

You need a show strategy and you need effective followup to make trade shows work. Most aviation companies underestimate the power of trade shows. But let me ask you this – why do Honeywell, Boeing, Airbus, and others invest so heavily? Sponsor so heavily? Sponsor hospitality events?

Because with the right strategy, trade shows can generate more leads and revenue in a week than normally are generated in an entire quarter.

Ready to Unlock the Power of an Effective Trade Show?

Let's have a brief conversation.

If you are interested in how we can help - let's talk briefly about your situation online and take things from there! it's fast, simple, and easy! We promise it will be the best thing you've done all minute!

DAN RENAUD

Dan is the Senior Copywriter. Dan has over 20 years of experience taking brands to the next level as a copywriter, creative director & marketing director. He has worked in a variety of verticals including travel and tourism.

Dan resides in southeast Florida.

Lauren smith

Lauren is our Director of PR and Earned Media. A veteran of Ogilvy Action in New York, she has spent her career helping companies get their name in the paper – and without their executives having committed crimes to do so. Her expertise is working with companies in the B2B, Medical, and engineered products space. 

She lives with her husband, four kids (all under five no less), and two German Sheperds in Caldwell, NJ.

Leigh SCHINdlbeck

Leigh is the the Director of Web. She has spent the last 20 years developing websites and web apps for clients of all shapes and sizes. Her talents are taking the ideas and art we create and making it live online, on your phone, and in applications.  Leigh is also responsible for overseeing the execution of digital marketing campaigns for clients.

She lives in the Tampa area with her husband and pets. 

Troy Hayes

Troy Hayes is our Creative Director.  He is recognized as an advertising communicator and strategist responsible for numerous successful campaigns, including three Super Bowl Commercials (one of which is recognized as being in the top 25 best of all time). He’s the dynamic art force behind our site and work of our clients.

Troy lives in the Tampa area with his wife – spending his time on the beach when not working, which isn’t often.

Bryan Del Monte

Bryan is the President and founder of our agency. You can find out more about that story by going here. 

Bryan has spent the last 30 years trading ideas for actions – be it in political campaigns, government policy, as a speechwriter, as a trial consultant, or as an advertising executive. He lives in Minneapolis with his wife, two daughters, and three golden retrievers.

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