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Avionics Marketing

Selling More Into the Cockpit

The Avionics market is highly competitive. It is also cluttered with noise and companies attempting to undercut another on price. This isn’t the best of situations for anyone. We think that a combination of branding and retail marketing skills can help avionics companies stop competing on price and features, and instead, lead on relationship and market strength. Ultimately, this will lead to more sales in the cockpit and greater satisfaction for both customer and company.

Avionics Marketing

We have spent a fair amount of time studying how avionics companies market. There’s one word that describes it:

similar

None of the avionics companies stand out, have a brand identity, or have strong deep relationships with their customers or with prospects. Without question, some companies are more recognizable (and you know who they are) but none of them sell with a voice that is uniquely theirs. All of the companies in this niche sell exactly the same way, “We have avionics. Want to buy it?”

As a consequence, what happens is all these companies selling nearly exactly the same products all compete on price. That’s a recipe for disaster in the long run. When all companies have left is to compete on price – then ultimately the market degenerates down into a “lowest common denominator.”

The reality is that the customers who buy avionics need to satisfy two conditions – they want to ensure they’re buying “the right thing,” and they want to make sure that the company they’re dealing with is going to take care of them. Both of those elements are essentially “branding” elements combined with a strong sales funnel.

Three elements need to come together in an avionics marketing strategy for companies to grow: they need strong lead generation, they need a strong branding position and message, and they need a strong sales funnel. That takes know how – that’s what we do.

Ready to sell more Avionics? Let's talk.

 

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The Aviation Agency Marketing Advertising Agency Tail Art

DAN RENAUD

Dan is the Senior Copywriter. Dan has over 20 years of experience taking brands to the next level as a copywriter, creative director & marketing director. He has worked in a variety of verticals including travel and tourism.

Dan resides in southeast Florida.

Lauren smith

Lauren is our Director of PR and Earned Media. A veteran of Ogilvy Action in New York, she has spent her career helping companies get their name in the paper – and without their executives having committed crimes to do so. Her expertise is working with companies in the B2B, Medical, and engineered products space. 

She lives with her husband, four kids (all under five no less), and two German Sheperds in Caldwell, NJ.

Leigh SCHINdlbeck

Leigh is the the Director of Web. She has spent the last 20 years developing websites and web apps for clients of all shapes and sizes. Her talents are taking the ideas and art we create and making it live online, on your phone, and in applications.  Leigh is also responsible for overseeing the execution of digital marketing campaigns for clients.

She lives in the Tampa area with her husband and pets. 

Troy Hayes

Troy Hayes is our Creative Director.  He is recognized as an advertising communicator and strategist responsible for numerous successful campaigns, including three Super Bowl Commercials (one of which is recognized as being in the top 25 best of all time). He’s the dynamic art force behind our site and work of our clients.

Troy lives in the Tampa area with his wife – spending his time on the beach when not working, which isn’t often.

Bryan Del Monte

Bryan is the President and founder of our agency. You can find out more about that story by going here. 

Bryan has spent the last 30 years trading ideas for actions – be it in political campaigns, government policy, as a speechwriter, as a trial consultant, or as an advertising executive. He lives in Minneapolis with his wife, two daughters, and three golden retrievers.

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