Going beyond Pay Per Click
PPC Management (Pay Per Click) can be an effective tool to generate leads (and ultimately sales). But understand that Demand Side Platforms (DSP) aren’t in business to see you get conversions. They sell the opportunity to advertise your product and get a sale, not necessarily getting you a sale.
This entire process started with Google and the promise of the right ad in front of the right audience member, ready to buy. That’s still true, but the game is considerably harder than it was a decade ago, and market share (and sales) are considerably hard fought against competitors using cutting edge programs to optimize bidding patterns and refine where ads are seen. There are no “blue ocean” spaces anymore.
That’s why PPC Management is essential. All DSP’s will spend your money – that part is pretty certain. Whether or not you invest that money to generate more revenue is predicated on the skill and craft of those managing it.
Managing Your Digital Spend
While PPC advertising has tremendous power and potential, the demand side platforms (DSP) are tools – not robots that will automatically figure out how to get you the most sales.
Effective PPC management is a craft and a skill that requires experience. PPC campaigns fail because of the skill and strategy of those who design the campaigns. It’s harder than you think – targeting is not easy. Interpreting the results of the conversion path analytics – is not easy. Adjusting campaigns to find the “sweet spot” where market share is maximized and advertising spend is optimal – isn’t easy.
PPC media channels are more than happy to spend your money. It can be spent in the blink of an eye. When you hire a PPC agency you benefit from an entire team of PPC professionals to work on your campaign. Would you rather put your success in the hands of one single person that lacks experience or and entire team that can brainstorm and use their input and knowledge to really make your PPC campaign perform well?
The difference between success and failure in PPC management is simply knowing what to do, and what not to do. Our agency’s personnel are skilled experts in PPC, recognized by Google and other media channels, for their performance. PPC is a powerful tool – but only in the hands of skilled artisans.