Nobody does it better
Television and Radio aren’t typically two channels most people in aviation consider when they think about marketing and advertising.
To our knowledge, we’re the only specialized agency that focuses on aviation that actually has experience with television and radio: national flights across the US, Super Bowl commercials, and national radio sponsorship are just a few of the things we’ve done. So we don’t blame most clients for not knowing the power of broadcast since its unlikely they ever worked with an agency who knew how to do it.
We know how to do it.
Television & Radio ads
You may think of TV as a relic, to be brushed aside to give way to internet advertising. But let me share a secret with you – nearly all “internet” companies feel they’ve made it when they can finally run television advertising.
That’s the power and the milestone of being a company big enough to leverage mass media ads. One of the biggest advantages of TV ads is the ability to call out to your potential customers right where they are. It’s akin to tapping them on the shoulder and saying, “Hey, come look at this!”
Is Television expensive?
Yes it is. Realistically, a prime time TV spot is about $200K per 30 seconds. Your average TV budget needs to be in the hundreds of millions of dollars to be effective. Shows run anywhere from $150K to 400K per spot; live sports can be double that cost (sometimes more).
But there’s a reason why it’s so expensive.
Yes, digital is great. Digital can do a lot of things TV can’t.
But if you want to reach millions, reach them quickly, cost effectively, and reach them at scale –
You can’t beat Television and Radio.
That’s why they remain the largest (in terms of spend) media channel in advertising.
With digital video and digital TV, there are opportunities now to have pre-roll in services like YouTube TV, Roku, HULU, and others. This is known as “OTT” or “Over The Top” advertising. It’s similar to television commercials, but often considerably cheaper (although not quite with the same scale, but getting there.)
Perhaps we can talk about OTT instead if you’re interested in doing television without the TV prices.