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Broadcast Advertising Tag for Aviation Companies

Broadcast Advertising

Nobody does it better

Television and Radio aren’t typically two channels most people in aviation consider when they think about marketing and advertising.

To our knowledge, we’re the only specialized agency that focuses on aviation that actually has experience with television and radio: national flights across the US, Super Bowl commercials, and national radio sponsorship are just a few of the things we’ve done. So we don’t blame most clients for not knowing the power of broadcast since its unlikely they ever worked with an agency who knew how to do it.

We know how to do it.

Television & Radio ads

You may think of TV as a relic, to be brushed aside to give way to internet advertising. But let me share a secret with you – nearly all “internet” companies feel they’ve made it when they can finally run television advertising.

That’s the power and the milestone of being a company big enough to leverage mass media ads. One of the biggest advantages of TV ads is the ability to call out to your potential customers right where they are. It’s akin to tapping them on the shoulder and saying, “Hey, come look at this!”

Is Television expensive?

Yes it is. Realistically, a prime time TV spot is about $200K per 30 seconds. Your average TV budget needs to be in the hundreds of millions of dollars to be effective. Shows run anywhere from $150K to 400K per spot; live sports can be double that cost (sometimes more).

But there’s a reason why it’s so expensive.

It WORKS.

Yes, digital is great. Digital can do a lot of things TV can’t. 

But if you want to reach millions, reach them quickly, cost effectively, and reach them at scale –

You can’t beat Television and Radio.

That’s why they remain the largest (in terms of spend) media channel in advertising.


P.S.

With digital video and digital TV, there are opportunities now to have pre-roll in services like YouTube TV, Roku, HULU, and others. This is known as “OTT” or “Over The Top” advertising. It’s similar to television commercials, but often considerably cheaper (although not quite with the same scale, but getting there.)

Perhaps we can talk about OTT instead if you’re interested in doing television without the TV prices.

 

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DAN RENAUD

Dan is the Senior Copywriter. Dan has over 20 years of experience taking brands to the next level as a copywriter, creative director & marketing director. He has worked in a variety of verticals including travel and tourism.

Dan resides in southeast Florida.

Lauren smith

Lauren is our Director of PR and Earned Media. A veteran of Ogilvy Action in New York, she has spent her career helping companies get their name in the paper – and without their executives having committed crimes to do so. Her expertise is working with companies in the B2B, Medical, and engineered products space. 

She lives with her husband, four kids (all under five no less), and two German Sheperds in Caldwell, NJ.

Leigh SCHINdlbeck

Leigh is the the Director of Web. She has spent the last 20 years developing websites and web apps for clients of all shapes and sizes. Her talents are taking the ideas and art we create and making it live online, on your phone, and in applications.  Leigh is also responsible for overseeing the execution of digital marketing campaigns for clients.

She lives in the Tampa area with her husband and pets. 

Troy Hayes

Troy Hayes is our Creative Director.  He is recognized as an advertising communicator and strategist responsible for numerous successful campaigns, including three Super Bowl Commercials (one of which is recognized as being in the top 25 best of all time). He’s the dynamic art force behind our site and work of our clients.

Troy lives in the Tampa area with his wife – spending his time on the beach when not working, which isn’t often.

Bryan Del Monte

Bryan is the President and founder of our agency. You can find out more about that story by going here. 

Bryan has spent the last 30 years trading ideas for actions – be it in political campaigns, government policy, as a speechwriter, as a trial consultant, or as an advertising executive. He lives in Minneapolis with his wife, two daughters, and three golden retrievers.

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