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MRO Marketing

Sales In A Complex B2B Industry

The next decade should be a heyday for the MRO industry. Rising demand for air travel is keeping production lines at aircraft, engine, and component manufacturers busy and setting records. Lower oil prices, along with the willingness of airlines to spend on upkeep, are resulting in delayed retirements of older jets, which in turn provide more business for the MRO industry because of their additional servicing needs. We have developed processes and strategies to assist these vital organizations capture more revenue in this complex B2B sales environment.

Turning Insights Into Growth

The complexity of what MROs do makes it difficult at times to wrap your head around how to sell an MRO’s operational value.

We get that completely, and we have developed ways of helping MRO industry participants make those connections across the industry and build revenue.

Most MROs, not without justification given their prior experiences, do not leverage marketing or advertising effectively or consistently. Instead, the vast majority of MRO organizations are sales driven; effective sales forces going out and drumming up business the old fashioned way.

The MRO industry is too small, too niched, and the entire “capture and convert” process is too complex (and long) for a traditional marketing and advertising approach.  As a consequence, when MRO firms have tried marketing and advertising – they’re understandably left wanting and view the activity as a cost center versus revenue generating.

Marketing and advertising in the MRO sector has to be used to support sales. Great marketing and advertising activity gives your sales force more leads and “whacks at the bat” which leads to more conversions and higher revenue. 

Our team is also experienced in helping complex sales organizations convert more and deal with the common problems of objections pertaining to price, availability, service, and quality (consistency). The result is that our clients typically have better margins, deliver better results, and have a considerably fuller pipeline than those who aren’t advertising and marketing.

Ready to grow your MRO?

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If you are interested in how we can help - let's talk briefly about your situation online and take things from there! it's fast, simple, and easy! We promise it will be the best thing you've done all minute!


Dan is the Senior Copywriter. Dan has over 20 years of experience taking brands to the next level as a copywriter, creative director & marketing director. He has worked in a variety of verticals including travel and tourism.

Dan resides in southeast Florida.

Lauren smith

Lauren is our Director of PR and Earned Media. A veteran of Ogilvy Action in New York, she has spent her career helping companies get their name in the paper – and without their executives having committed crimes to do so. Her expertise is working with companies in the B2B, Medical, and engineered products space. 

She lives with her husband, four kids (all under five no less), and two German Sheperds in Caldwell, NJ.

Leigh Schindlbeck

Leigh is the Director of Web. She has spent the last 20 years developing websites and web apps for clients of all shapes and sizes. Her talents are taking the ideas and art we create and making it live online, on your phone, and in applications.  Leigh is also responsible for overseeing the execution of digital marketing campaigns for clients.

She lives in the Tampa area with her husband and pets. 

Troy Hayes

Troy Hayes is our Creative Director.  He is recognized as an advertising communicator and strategist responsible for numerous successful campaigns, including three Super Bowl Commercials (one of which is recognized as being in the top 25 best of all time). He’s the dynamic art force behind our site and work of our clients.

Troy lives in the Tampa area with his wife – spending his time on the beach when not working, which isn’t often.

Bryan Del Monte

Bryan is the President and founder of our agency. You can find out more about that story by going here.

Bryan has spent the last 30 years trading ideas for actions – be it in political campaigns, government policy, as a speechwriter, as a trial consultant, or as an advertising executive. He lives in Minneapolis with his wife, two daughters, and three golden retrievers.