Connecting on the Tiny Screen
The future of internet and online activity is on mobile. Mobile applications, mobile websites, mobile and email marketing, is the battleground to reach your prospective customers. Increasingly your customers will make their decisions to buy from you through interaction on mobile properties. It’s not enough just to have a “responsive” website – you need to start thinking about how to engage prospects on a screen the size of an index card.
Big World – Tiny Screens
You cannot afford to ignore mobile. It doesn’t matter what your business is, who your prospective customers are, if you’re ignoring mobile, you’re ignoring potential sales.
Google’s search statistics suggest that 57% of internet traffic is delivered on mobile (either tablet or phone). That number has continued to accelerate since 2015. If the trends continue, as much as 70% of internet traffic could be on “tiny screens” by 2020.
Moreover, how well your material can be accessed on such tiny screens, and the ability to service your customers’ needs when you’re in “the palm of their hand” directly affects your ability to be found, and your ability to entertain, educate, and convert customers.
The Aviation Agency can devise a core mobile marketing strategy for your business. We can bring together all of the elements – location marketing, SMS, applications, display, enhanced local listing, and SEO, as well as mobile-enhanced websites. We can bring it all together so that the time your prospects spend on the phone results in a deepening relationship with you.