Search Engine Optimization
Being Found by Being Relevant
Search Engine Optimization (SEO) is not magic. Despite what many in the industry write, say, and sell, there isn’t any “magic language” that makes your “site” the number one position on Google (or anywhere else).
SEO isn’t about magic tricks – it’s about a very simple thing – relevance. Being relevant to someone’s query. Being relevant and providing value that makes someone searching for solutions better off than when they started.
What you think you know about SEO is probably wrong.
SEO is a competition – but probably not in the way you’ve been told. It’s a competition for attention. The guy who comes “in first” that competition wins because they create the most relevant content possible. That author has the most instinctive insights into their prospective customers. That author knows them better than they know themselves.
Our officers have been to Google multiple times – paid trips that Google paid for – to bring our people to Google to discuss how search works. How and why Google’s algorithms work – and how as advertising agencies – we can improve that experience.
Do you think that discussion centers around things like meta tags? Or magic language? Do you think the entirety of that discussion revolved around finding the equivalent of “disco sucks” for a given keyword?
No. It did not.
Real SEO is about relevance. Making content that is highly relevant. That content doesn’t need to worry about a Google update, or the next change in SEO strategies. Google (or any other search engine) doesn’t care who ranks first, second, or third.
They care about distilling down what are literally millions of voices vying to compete to answer a question – posed by the search.
Understanding the question, understanding how to answer the question better than anyone else, and understanding how to satisfy the “search intent” is what SEO is really about.
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