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Search Engine Optimization SEO Tag for Aviation Companies

Search Engine Optimization

Being Found by Being Relevant

Search Engine Optimization (SEO) is not magic. Despite what many in the industry write, say, and sell, there isn’t any “magic language” that makes your “site” the number one position on Google (or anywhere else).

SEO isn’t about magic tricks – it’s about a very simple thing – relevance. Being relevant to someone’s query. Being relevant and providing value that makes someone searching for solutions better off than when they started.

What you think you know about SEO is probably wrong.

SEO is a competition – but probably not in the way you’ve been told. It’s a competition for attention. The guy who comes “in first” that competition wins because they create the most relevant content possible. That author has the most instinctive insights into their prospective customers. That author knows them better than they know themselves.


Our officers have been to Google multiple times – paid trips that Google paid for – to bring our people to Google to discuss how search works. How and why Google’s algorithms work – and how as advertising agencies – we can improve that experience.

Do you think that discussion centers around things like meta tags? Or magic language? Do you think the entirety of that discussion revolved around finding the equivalent of “disco sucks” for a given keyword?

No. It did not.

Real SEO is about relevance. Making content that is highly relevant. That content doesn’t need to worry about a Google update, or the next change in SEO strategies. Google (or any other search engine) doesn’t care who ranks first, second, or third.

They care about distilling down what are literally millions of voices vying to compete to answer a question – posed by the search.

Understanding the question, understanding how to answer the question better than anyone else, and understanding how to satisfy the “search intent” is what SEO is really about.

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Dan is the Senior Copywriter. Dan has over 20 years of experience taking brands to the next level as a copywriter, creative director & marketing director. He has worked in a variety of verticals including travel and tourism.

Dan resides in southeast Florida.

Lauren smith

Lauren is our Director of PR and Earned Media. A veteran of Ogilvy Action in New York, she has spent her career helping companies get their name in the paper – and without their executives having committed crimes to do so. Her expertise is working with companies in the B2B, Medical, and engineered products space. 

She lives with her husband, four kids (all under five no less), and two German Sheperds in Caldwell, NJ.

Leigh Schindlbeck

Leigh is the Director of Web. She has spent the last 20 years developing websites and web apps for clients of all shapes and sizes. Her talents are taking the ideas and art we create and making it live online, on your phone, and in applications.  Leigh is also responsible for overseeing the execution of digital marketing campaigns for clients.

She lives in the Tampa area with her husband and pets. 

Troy Hayes

Troy Hayes is our Creative Director.  He is recognized as an advertising communicator and strategist responsible for numerous successful campaigns, including three Super Bowl Commercials (one of which is recognized as being in the top 25 best of all time). He’s the dynamic art force behind our site and work of our clients.

Troy lives in the Tampa area with his wife – spending his time on the beach when not working, which isn’t often.

Bryan Del Monte

Bryan is the President and founder of our agency. You can find out more about that story by going here.

Bryan has spent the last 30 years trading ideas for actions – be it in political campaigns, government policy, as a speechwriter, as a trial consultant, or as an advertising executive. He lives in Minneapolis with his wife, two daughters, and three golden retrievers.