Stand Out, Build Connections,
FBO Marketing. It can be a difficult nut to crack. Fixed Base Operators (FBO) face a difficult challenge marketing themselves effectively – commoditization and price competition. They sell the same products, they sell the same services (mostly), they cannot control their geographic reach, and they cannot easily increase demand for services. This anxiety drives most FBOs to market and compete on price – a game which they usually lose.
So what are they supposed to do to grow revenues?
The answer is to turn a commodity into a premier product. We’ll show you how.
The way to cut through the noise and clutter of a commodity based business is to provide an experience and a level of service that few can match. Experiences are the glue of relationships, and relationships once formed, are difficult for outside competitors to penetrate.
In the end – it’s a perceptual and internalized value that leads to great experiences. What additional products or services do your clients want that you can include with your product that will make their life easier? An added service? Added training? The information they need? Additional products?
Each and every FBO has things they do very well – better than most. Are there things your clients wish they had at your FBO? Can you provide that service or product?
Think about how you can turn your single “commodity” product into a product and service package, such as a Bronze Package, an upgraded Silver Package, or a premier Gold Package. You will be amazed at just how many businesses will want your Silver and Gold premiere packages and they will be more than willing to pay a premium price for it.
We can show you how to accomplish all of this – building better experiences, creating more value for customers, and ultimately, building subscription based products and services to stabilize cash flow and improve your operations.