It’s not who you know. It’s who knows you.
One of the best ways to get known is a successful PR campaign. But you have to earn it by being a good source of information to journalists. That’s why it’s called “earned media.” At The Aviation Agency, we’ve gotten our clients into major publications, on national TV, and on popular streaming services.
Advertising is telling people how great you are (on your own dime). PR is letting other people tell the world how great you are (for free). It’s not all that complicated when you have the right team in place. We have that team, and they’re ready to position you for the earned media exposure you need. Our team puts you in the pilot’s seat to be the reliable industry resource for the press and publications. That’s the true value of great public relations… becoming The Go-To for news outlets, trade publications, conferences and any number of other possibilities.
Public Relations For Aviation
When media channels are interested in your unique value and expertise, the phone never stops ringing. Although PR alone is no substitute for advertising, with a properly executed public relations strategy you’ll get more value and credibility across the industry.