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Public Relations Tag for Aviation Companies

Public Relations

Earned Media at Scale

When you advertise, you are essentially telling your audience how great you are. In PR, others tell the world how great you are; earned media exposure is achieved either doing something newsworthy or being a valuable source. It says more about your brand if media channels are interested in your value and expertise. A public relations strategy can create credibility: “advertising is what you pay for, publicity is what you pray for.”

Public Relations For Aviation

You have to put yourself out there in order to see results. After a story is placed in the media, if successful, prospects should feel compelled to learn more about your company and products, and it’s up to you to provide them with the content. Encourage prospects to follow you on social, visit your website, read your blog, or download your whitepaper, ebooks, and case studies. Nurturing these leads and providing them with the right information at the right time should ultimately lead to a sale – and one that you can trace all the way back to a media placement.

Marketing, advertising, and public relations are designed to work in harmony with one another, but they each serve different purposes. It’s important to identify your overall strategic goals, and cultivate the right balance of advertising, marketing and public relations to help you obtain them.

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Dan is the Senior Copywriter. Dan has over 20 years of experience taking brands to the next level as a copywriter, creative director & marketing director. He has worked in a variety of verticals including travel and tourism.

Dan resides in southeast Florida.

Lauren smith

Lauren is our Director of PR and Earned Media. A veteran of Ogilvy Action in New York, she has spent her career helping companies get their name in the paper – and without their executives having committed crimes to do so. Her expertise is working with companies in the B2B, Medical, and engineered products space. 

She lives with her husband, four kids (all under five no less), and two German Sheperds in Caldwell, NJ.

Leigh Schindlbeck

Leigh is the Director of Web. She has spent the last 20 years developing websites and web apps for clients of all shapes and sizes. Her talents are taking the ideas and art we create and making it live online, on your phone, and in applications.  Leigh is also responsible for overseeing the execution of digital marketing campaigns for clients.

She lives in the Tampa area with her husband and pets. 

Troy Hayes

Troy Hayes is our Creative Director.  He is recognized as an advertising communicator and strategist responsible for numerous successful campaigns, including three Super Bowl Commercials (one of which is recognized as being in the top 25 best of all time). He’s the dynamic art force behind our site and work of our clients.

Troy lives in the Tampa area with his wife – spending his time on the beach when not working, which isn’t often.

Bryan Del Monte

Bryan is the President and founder of our agency. You can find out more about that story by going here. 

Bryan has spent the last 30 years trading ideas for actions – be it in political campaigns, government policy, as a speechwriter, as a trial consultant, or as an advertising executive. He lives in Minneapolis with his wife, two daughters, and three golden retrievers.

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