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Print Advertising Tag for Aviation Companies

Print Advertising

A Core Channel of Communication

This industry has a love affair with printed collateral. Brochures, magazine ads, hand outs for trade shows, leave behinds, you name it – aviation loves print.

We are print-o-philes as well.

(The actual word is “ephemerists”.)

Print gives you an opportunity to convey in a lasting way an emotional connecting to your brand. It’s tangible, it’s meaningful, and it is essential in the selection of considered luxury purposes. 

Unfortunately, most in this industry get their printed matter terribly wrong. Confused layouts. Cluttered design. Trying to do too much while saying too little.

We know a better way.

Printed Matter Sells

I’m sure by now, looking at our site, we have a fondness for the great artists of the heyday of advertising and aviation. Our work is inspired by the likes of “Propeller Propagandists” of Stan Galli, David Klein, Joseph Binder, Abram Games, as well as classic advertising artists such as Saul Bass, George Lois, Mary Welles, and pop culture artists such as Bob Peak, Robert McGinnis, and Reynold Brown.

Our guess is, you have no idea who those people are? If we showed you their artwork, you’d instantly recognize it as they were the men behind iconic movie posters, brand logos, and famous print art layouts. Such is the life of a brilliant commercial artist – the most famous artists nobody’s ever heard of but everyone knows.

We adore print as a medium. It provides a creative flexibility to create a feeling and a call to action. Done well, it’s durable long beyond even when the campaigns end (which is why much of the “Propeller Propaganda” continues on.)

Done well, print can be a fabulous medium for conveying both brand identity and building trust, authority, and recognition in the marketplace.

 

 

United Airlines - Stan Galli c. 1995

Stan Galli’s print poster for United Airlines c. 1955 ©United Airlines. Used for illustrative purposes only.

Ready to create Print Advertising that sells?

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DAN RENAUD

Dan is the Senior Copywriter. Dan has over 20 years of experience taking brands to the next level as a copywriter, creative director & marketing director. He has worked in a variety of verticals including travel and tourism.

Dan resides in southeast Florida.

Lauren smith

Lauren is our Director of PR and Earned Media. A veteran of Ogilvy Action in New York, she has spent her career helping companies get their name in the paper – and without their executives having committed crimes to do so. Her expertise is working with companies in the B2B, Medical, and engineered products space. 

She lives with her husband, four kids (all under five no less), and two German Sheperds in Caldwell, NJ.

Leigh Schindlbeck

Leigh is the Director of Web. She has spent the last 20 years developing websites and web apps for clients of all shapes and sizes. Her talents are taking the ideas and art we create and making it live online, on your phone, and in applications.  Leigh is also responsible for overseeing the execution of digital marketing campaigns for clients.

She lives in the Tampa area with her husband and pets. 

Troy Hayes

Troy Hayes is our Creative Director.  He is recognized as an advertising communicator and strategist responsible for numerous successful campaigns, including three Super Bowl Commercials (one of which is recognized as being in the top 25 best of all time). He’s the dynamic art force behind our site and work of our clients.

Troy lives in the Tampa area with his wife – spending his time on the beach when not working, which isn’t often.

Bryan Del Monte

Bryan is the President and founder of our agency. You can find out more about that story by going here.

Bryan has spent the last 30 years trading ideas for actions – be it in political campaigns, government policy, as a speechwriter, as a trial consultant, or as an advertising executive. He lives in Minneapolis with his wife, two daughters, and three golden retrievers.