You can’t afford not to market your business. I’m sorry – it’s true. If you cut back on your marketing during this time (and I don’t care if you do it with an agency, or with me, or whatever) – you won’t be around in a year. If anything, every business should be cutting something else to put more and more money into marketing and advertising.
This industry is clogged with equipment. Pictures of planes. Pictures of plane parts. Pictures of avionics parts. It’s… garbage. Try and show more emotion. Try and elicit more emotion. The easiest way to do that is to show people. People and faces.
In the land of COVID, cold email is a viable tactic when done properly, can increase your revenues in a single sales cycle. It can fill your pipeline with people who want to talk to you. It can make them book appointments. It can drive them to you irresistibly. They key being, when done properly.