Big Ideas That Sell Aviation Products & Services
Creative (the big idea) is not about being clever, fancy, or cute. It’s about seeing the truth of how complex relationships work, and then, conveying that truth so that it is instinctively grasped in an instant. That’s what makes brands, products, and people memorable. That’s what gives you the opportunity to make a sale.
Creative Marketing for Aviation
We are drawn to the things we find interesting. We shop with our eyes, long before we make any rational decision with our brains. How we perceive look, feel, taste, or stimulates us, is entirely predicated on how effective the creative strategy is executed. That process happens in less than a second.
Our approach to creative is simple and rooted in principles developed over a century of advertising campaigns: make it memorable. That’s very hard to do in a world of 24/7/365 media on demand. It requires more than just pretty pictures and clever artwork.
The only way to have that “ah ha!” moment between prospective customers and their campaigns is to develop something truly memorable, relevant, interesting, and important to them.
Connecting Aviation Truth
Good creative connects to the heart first. We are emotional beings who occasionally think, not the other way around.
The emotion behind the truth of aviation is that it takes makes our lives better. That’s why we are serious when we say “We Love Aviation.” We do love it. We love the freedom that flight enables – it’s what drives us.
For most people, the only experience they ever have with aviation is walking on to a commercial airliner. We know there is so much more than that to this industry. We strive to tell the stories that make our “small” world possible through the craftsmanship and skill of the brands we steward.
Creative In Execution
The talent of our people is unmatched. Our creatives, copywriters, and designers are all men and women who have distinguished themselves through decades of award-winning memorable campaigns. These are men and women who have done Super Bowl ads, designed product shapes and sizes you feel are extensions of yourself, and brands that people wear as expressions of their individuality.
It takes tremendous talent to distill something as complex as aviation products and services and make it memorable. It takes vision, boldness, and some guts. Nobody is memorable for playing it safe.
It also takes exceptional competence. Our agency can assist you, competently, professionally, in executing the creative ideas we create in every media channel.
That doesn’t mean coming up with “one big idea” (usually for television) and then cramming it into social media. That means coming up with a big idea, for which, television may be one execution, online video may be one execution, display ads may be one execution, a website may be one execution.
Since media weight is no longer as effective as it used to be, the way to be memorable is to know your customer better than anybody else and make what delights them – in social, in ads, in print, in whatever media channels they consume.
We love aviation. We get what makes your customers heart’s soar. We know how to execute it so that you control the conversation at the moment of truth.
We never forget what the purpose of our craft is – art in service of capitalism.
The good news is – why people buy isn’t complicated. They buy because they like you. They like the product/services you sell. They like your company. They think that product/service is going to make their lives better, and that you’re a bunch of good guys doing good work in a good company.
The bad news is – how you put all that together convincingly is a true craft. You shouldn’t trust that process to amateurs. Just like there are good salespeople and bad salespeople; there are agencies who know how to sell products, and then there’s everyone else.
We’re here to sell – and we sell or else.
Yes, we’re masters of the craft. Yes, we make really amazing pictures, illustrations, videos, films, commercials, print ads, product packages, logos, brand names, campaigns for radio, print, TV, online, trade shows – you name it. We do it ALL creative-wise.
But we DO all that to SELL products and services. That’s why at the heart of this creative endeavor, we never forget what we want for our clients – customers to buy their products and services. It’s about sales.