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When you buy an agency, in more ways than one, you’re buying the people in that agency.
That’s what this first video is about.
Strangely enough, when the “big boys,” hire advertising agencies, yes they care that they’re hiring “blah blah blah” super agency brand. But more than that, they care that they’re hiring the art director they like, or the creative director they like. They care about the “team,” that they’re hiring.
You should too.
Section 1.3 - About "people"
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