You can’t afford not to market your business. I’m sorry – it’s true. If you cut back on your marketing during this time (and I don’t care if you do it with an agency, or with me, or whatever) – you won’t be around in a year. If anything, every business should be cutting something else to put more and more money into marketing and advertising.
This industry is clogged with equipment. Pictures of planes. Pictures of plane parts. Pictures of avionics parts. It’s… garbage. Try and show more emotion. Try and elicit more emotion. The easiest way to do that is to show people. People and faces.