Stop trying to fit in – stand out.
You’ve no doubt heard the phrase “imitation is the sincerest form of flattery.” It’s a lie. We imitate not because we flatter anyone, but because we’re lazy and largely cowards. Winners stand out.
More than 1,000 advertisers boycotted Facebook… and Zuck couldn’t have cared less.
The boycott, called #StopHateForProfit by the civil rights groups that organized it, urged companies to stop paying for ads on Facebook in July to protest the platform’s handling of hate speech and misinformation. More than 1,000 advertisers publicly joined, out of a total pool of more than 9 million, while others quietly scaled back their spending. The names were huge: Adidas, Agile, Ben and Jerry’s, Best Buy, Ford, Eddie Bauer, Colgate, and some 400 large and international brands.
Advertising is about values
Our value is – we love aviation. We chose you (this industry) after selling soap, and food, and liquor, and hotels, and grills, and sport teams, and plumbing, and roofing, and engineering, and office products, and tons of other things we can’t even remember anymore, we’ve sold so much crap for other companies over our careers.
