You can't afford not to market your business. I'm sorry - it's true. If you cut back on your marketing during this time (and I don't care if you do it with an agency, or with me, or whatever) - you won't be around in a year. If anything, every business should be cutting something else to put more and more money into marketing and advertising.

This industry is clogged with equipment. Pictures of planes. Pictures of plane parts. Pictures of avionics parts. It's... garbage. Try and show more emotion. Try and elicit more emotion. The easiest way to do that is to show people. People and faces.

In the land of COVID, cold email is a viable tactic when done properly, can increase your revenues in a single sales cycle. It can fill your pipeline with people who want to talk to you. It can make them book appointments. It can drive them to you irresistibly. They key being, when done properly.

You've no doubt heard the phrase "imitation is the sincerest form of flattery." It's a lie. We imitate not because we flatter anyone, but because we're lazy and largely cowards. Winners stand out.

The boycott, called #StopHateForProfit by the civil rights groups that organized it, urged companies to stop paying for ads on Facebook in July to protest the platform’s handling of hate speech and misinformation. More than 1,000 advertisers publicly joined, out of a total pool of more than 9 million, while others quietly scaled back their spending. The names were huge: Adidas, Agile, Ben and Jerry's, Best Buy, Ford, Eddie Bauer, Colgate, and some 400 large and international brands.

Our value is - we love aviation. We chose you (this industry) after selling soap, and food, and liquor, and hotels, and grills, and sport teams, and plumbing, and roofing, and engineering, and office products, and tons of other things we can't even remember anymore, we've sold so much crap for other companies over our careers.