If you’ve already tried cutting marketing, don’t read this. It’ll break your heart
You can’t afford not to market your business. I’m sorry – it’s true. If you cut back on your marketing during this time (and I don’t care if you do it with an agency, or with me, or whatever) – you won’t be around in a year. If anything, every business should be cutting something else to put more and more money into marketing and advertising.